42. Building the Financial Time’s tech employer brand. Christine Ng, Head of Talent and Media @Quantum Motion.
Download MP3Christine had a very interesting challenged: engineer the Financial Times’s tech employer brand.
Of course the FT is famous around the globe for its business publication - but when Christine started working on it, the employer brand on engineering & tech roles was close to 0.
The way she improved the employer brand on engineering & tech at FT was actually very close to how any startup could do it - and I wanted her to explain to us step by step how to steal her playbook.
In this episode, Christine Reveals :
-How to attract tech talent when your brand doesn’t sound techy at all.
-The framework to succeed in your first month trying to build the employer brand
-Why you should consider your candidate journey exactly like a customer journey
-How to identify pain points in your candidate’s journey
-How to make your career’s page stand out
-How to attract more candidates to your company during industry events (without sponsoring the event)
-How to include DEI principles in your employer branding strategy
And many other things ...
To follow Christine on LinkedIn, click here.
To follow me, click here.
To know more about HireSweet, click here.
Of course the FT is famous around the globe for its business publication - but when Christine started working on it, the employer brand on engineering & tech roles was close to 0.
The way she improved the employer brand on engineering & tech at FT was actually very close to how any startup could do it - and I wanted her to explain to us step by step how to steal her playbook.
In this episode, Christine Reveals :
-How to attract tech talent when your brand doesn’t sound techy at all.
-The framework to succeed in your first month trying to build the employer brand
-Why you should consider your candidate journey exactly like a customer journey
-How to identify pain points in your candidate’s journey
-How to make your career’s page stand out
-How to attract more candidates to your company during industry events (without sponsoring the event)
-How to include DEI principles in your employer branding strategy
And many other things ...
To follow Christine on LinkedIn, click here.
To follow me, click here.
To know more about HireSweet, click here.
